All
selected case studies & projects
CHANI
Reimagining first impressions to reduce drop-off and boost engagement
Using surveys, affinity mapping, and cross-functional collaboration to redesign CHANI's onboarding from the ground up — simplifying premium vs. free tiers, verifying user emails, and embedding contextual guidance throughout the app.
+1133%
Increase in app engagement
+23%
User Session Time
CHANI
Building a scalable design system to unify cross-platform experiences
Transforming a fragmented Figma file into a robust, documented design system — reducing QA cycles, aligning iOS and Android, and fostering a stronger design-engineering partnership.
+71%
Increase in efficiency
+39%
increase in User base
CHANI
Transforming astrology education into an emotionally engaging premium experience
Leading a 0 to 1 design of CHANI's first interative workshop feature that transformed astrology lessons into guided, emotionally engaging flows, turning complex ideas into intuitive flows that deepened user connection
revenue generation
user research
0 to 1 design
+10,000
Montlhy premium conversions
23%
increase in revenue
coming soon
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Designing clarity into personal finance to drive retention and daily engagement
Synthesizing user interviews, beta feedback, and behavioral analytics to surface high-impact opportunities into a net worth dashboard and personalized news hub that gave users a reason to come back every day
long term retention
user research
0 to 1 design
coming soon
