About

RESUME

Product & Visual Designer

I'm Rafin, a designer from Brooklyn, NY

work

selected case studies & projects

CHANI

Reimagining first impressions to reduce drop-off and boost engagement

Using surveys, affinity mapping, and cross-functional collaboration to redesign CHANI's onboarding from the ground up by simplifying premium vs. free tiers, verifying user emails, and embedding contextual guidance throughout the app.

0 to 1 design

user research

onboarding

+1133%

Increase in app engagement

+23%

User Session Time

View Project

CHANI

Building a scalable design system to unify cross-platform experiences

Transforming a fragmented Figma file into a robust, documented design system by reducing QA cycles, aligning iOS and Android, and fostering a stronger design-engineering partnership.

DESIGN SYSTEM

SOURCE OF TRUTH

IOS & ANDROID

+71%

Increase in efficiency

+39%

increase in User base

View Project

CHANI

Transforming astrology education into an emotionally engaging premium experience

Leading a 0 to 1 design of CHANI's first interative workshop feature that transforms astrology lessons into guided, emotionally engaging flows, turning complex ideas into intuitive flows that deepen user connection

revenue generation

user research

0 to 1 design

+10,000

Montlhy premium conversions

23%

increase in revenue

coming soon

ask dolly

Designing clarity into personal finance to drive retention and daily engagement

Synthesizing user interviews, beta feedback, and behavioral analytics to surface high-impact opportunities into a net worth dashboard and personalized news hub that gave users a reason to come back every day

long term retention

user research

0 to 1 design

coming soon

Tools I use on a daily basis.

Adobe Creative cloud
Framer
Linear
Maze
Hotjar
Figma
Notion
miro

Adobe Creative cloud
Framer
Linear
Maze
Hotjar
Figma
Notion
miro

0 → 1 Expert

Branding & Identity

Interaction Design

Design Thinking

Product Design

User Experience Design

User Research

Product Strategy

Design Systems

What I bring to the table

Digital experiences that engage users from day one

Why Me?

I’m a Product designer with A Proven ability to deliver intuitive experiences that increase engagement, retention, and conversion.

👩🏽‍💻

six years of experience

I've shipped across web and mobile, from discovery to production, across iOS and Android.

📈

0 to 1 product work

I'm comfortable with ambiguity. I've taken features from undefined problem to shipped product, often as the only designer in the room.

🕵🏽‍♀️

grounded in user research

I run surveys, conduct interviews, parse CX tickets, and map data, then let the findings drive design decisions.

🎨

strong visual design

I care about the details from type scale, spacing, component states all the way to accessibility.

⚙️

systems thinker

I build for scale. Whether it's a component library or an onboarding flow, I design with reusability, consistency, and handoff in mind .

🤝

collaborative by nature

I work with engineering, join sprint cycles, and work directly with product, content, and CX. I treat cross-functional alignment as part of the design process.

learn more about me

testimonials

I had the pleasure of working closely with Rafin as the lead mobile engineer at CHANI while she served as our Product designer. We collaborated extensively on systematizing the UI for a full mobile app rewrite and on a complete redesign of our onboarding and paywall flows. Her ability to translate complex product goals into clear, intuitive designs made development smooth and efficient. She brings a sharp eye for user experience, excellent communication, and a thoughtful, collaborative approach that consistently elevated the final product.

Andy Meagher

Senior Software Engineer, CHANI

I worked closely with Rafin through several major launches during our time at CHANI, first as a Full Stack Developer and later as a Technical Project Manager. As a Product Designer, Rafin brought such care and thoughtfulness to her work, integrating research, accessibility, and best practices. She’s not only research-driven and deeply conscientious, but also a wonderful teammate who makes working together very easy and a lot of fun.

Rebecca Fortes

Technical Project Manager, CHANI

Rebecca Fortes

Technical PM, CHANI

Ambition, empathy, and passion drive Rafin's design process and professional ethos. I worked alongside Rafin on an user interface design project, and her indubitable mastery of the design software and unwavering positive attitude encouraged the whole team to exceed expectations and deliver the highest quality solution. In addition to her keen visual eye, her ability to mediate group dynamics and manage complex tasks and timelines make her an invaluable addition to any team.